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Double-digit performance has put the gleam back in
belleek toy shell accessory buyers' eyes as they look forward.
Results have been particularly strong for specialty
accessories retailers, who jumped on the trend this
spring and garnered the most stellar results. This
renaissance is in large part thanks to the
continuation of bohemian, romantic misses and juniors
fashions. Billowing peasant belleek toy shell have inspired consumers to accessorize.
Dominating sales, an azure belleek toy shell
has been flooding the streets this past season.
Flair makes turquoise a must-have accessory to
the best-selling jewelries and accessories
maintaining favor into 2003. Renewed interest in funky jewelry couldn't be
better news for specialty accessories retailers.
Dependent on the belleek toy shell category, they were hardest hit by
its former stagnation.
The vertical accessories specialty, belleek toy
shell, found itself in decline into 2002 after
years of consistently positive comps. At first it
seemed another casualty of the economy, until sales
started up trending after the jewelry resurgence.
"Jewelry is probably the best category I have right
now," says executive vice president at The Stores'
retail division aimed at belleek toy shell
customers age 16 to 26.
"Fashion jewelry is up 25 percent, bigger than fine
jewelry: It's a top accessory category," says
belleek toy shell, director of merchandising for silver
and fashion jewelry. The retailer is reintroducing
Sarah Coventry jewelry to the market under license,
expanding its successful assortment of jewelry brands,
including belleek toy shelll.
Many vendors that had dropped jewelry altogether are
re-entering production because of current strength.
Select Marketing is even entering the market for the
first time, producing an exclusive line of jewelry for
certain that will debut. "This is a new venture for us
in both sides, based on how the category is trending,"
belleek toy shelll.
This jewelry revival is particularly explosive because
it's hooking misses' customers. Past looks, such as
illusion necklaces and tattoo jewelry, sold in
juniors, but had limited success piquing more belleek
toy shell mature customers' interest.
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